The dimensions that determine the quality of services Term Paper

The dimensions that determine the quality of services - Term Paper Example There are three dimensions that determine the quality of services which are: responsiveness, empathy and assurance. This paper will describe the dimensions. To avoid confrontations, most clients do not make direct complaints to businesses when not satisfied with their services. A more significant reason is that they are not accorded a convenient channel to complain and believe a complaint will not yield effective results in terms of a solution (Goetsch, 2010). To improve service quality and retain clients, attract new ones, and generate more business with the existing ones, service managers should encourage them to complain when things go wrong. This will clear the clients’ perception that organizations do not care to correct mistakes while demonstrating the willingness of the service providers to be helpful (Goetsch, 2010). Many organizations rely on the traditional, reactive recovery problem solving methods, where the process is initiated by the clients. However, the proactive methods where the organization initiates the process are more effective. Clients should be asked questions on how services may be improved and encouraged to use suggestion boxes and comment cards. With this approach and attitude from the providers, clients will have the comfort of knowing they are dealing with an organization that is willing to be helpful and responsive towards meeting their expectations (Goetsch, 2010). Organizations that do not display a willingness to help through effectively responding to complaints add to their service failures by failing the clients repetitively. Business organizations need to respond to clients’ requests and complaints by providing prompt and efficient services (Bhat, 2010). Timely deliveries convey a sense of responsibility and urgency and help build a client’s confidence and encourage repeat orders. Punctual responses also demonstrate to clients that their concerns are also the organizations concerns and they are given priority

Change Management Paper Essay Example | Topics and Well Written Essays - 750 words

Change Management Paper - Essay Example He came in as a tough and very aggressive manager, always demanding results from employees across all company outlets. This new approach to leadership faced initial resistance by some outlet managers who stuck to old style of business operations. His concerted efforts, together with his likeminded team, helped turn around company operations while at the same time maintaining its traditional appeal (Roush, 1999, p. 171)1. Images of Managing Change Capacity building and trainings are conducted across all management levels to keep its employees up to date with requisite skills. These are necessary in positioning the company as a leader in provision of consumer responsive business solutions. These forums changed employee attitude towards work by adopting performance based approach to management. The overall benefit associated with this culture change is increasing sales volumes. The company is introducing policy papers and action plans for instance; it implemented a Strategic, Operating and Resource Planning (SOAR) program that completely overhauled its internal environment. This improved its daily business practice and human resource management to become a store with efficient processes which improved accountability and transparency. Home Depot opened its doors for clients to engage productively in shaping organisation culture, and is now more responsive to consumer needs (Cummings & Worley, 2009, p. 14)2. Such programs give employees the much needed motivation, shifting their approach to target keeping in line with company vision, and ensuring set goals are actualised. The SOAR action plan determines resource allocation, and ensures expansion plans are done according to projected growth forecasts in individual outlets. The company appreciates sales as an important department, and this informs changes in human resource management planning to focus on capacity building and training. These initiatives improve employee performance to scale up sales in an increasingly competitive business environment. It holds an annual meeting which assesses human resource needs, and then relevant changes are made to come up with a cohesive workforce. Environmental Changes That Drove Culture Change at Home Depot Advances in technology provide management with tools that has significantly improved internal communications infrastructure. Nardelli introduced a two hour conference call every Monday where outlet managers update him on weekly activities and closing financial reports. This changed the hands off approach which restricted coordination of activities between the two managerial levels. In the meeting, they set weekly targets in their respective lines of duty, and make decisions that improve business environment in both short and long term. This Monday meeting is conducted via video conferencing and is a great contribution to improved synergy witnessed in the management (Marcus, Blank & Andelman, 1999, p.135)3. Employee empowerment strategy gave them power t o set their performance targets, and top management helped in giving the right environment to ensure the set goals are met. For instance, they channel funds for expansion strategies and product diversification to stores with realistic growth forecasts. Employee attitude towards work is completely overhauled, and this makes them be part of the change process. Signs and Reasons for Resistance to Change at the Depot Slightly

Effects of Foreign Direct Investment Essay Example for Free

Effects of Foreign Direct Investment Essay The possible positive and  negative effects of FDI  inflows Ing. Tomà ¡Ã… ¡ Dudà ¡Ã… ¡, PhD. Possible positive effects FDI provides capital which is usually missing  in the target country Long term capital is suitable for economic  development Foreign investors are able to finance their  investments projects better and often cheaper Foreign corporations create new workplaces Possible positive effects FDI bring new technologies that are usually  not available in the target country. There is empirical evidence that there are spillover effects as the new technologies usually spread beyond the foreign corporations Foreign corporations provide better access to  foreign markets Ex. Foreign corporations can provide useful  contacts even for their domestic subcontractors Possible positive effects Foreign corporations bring new know-how and  managerial skills into the target country Again, there is a spill-over effects – as people leave the corporations they leave with the knowledge and know-how  they accumulated Foreign corporations can help to change the economic  structure of the target country With a good economic strategy governments can attract  companies from promising and innovative sectors Possible positive effects â€Å"Crowding in† effect The foreign corporations often bring additional  investors into the target country (ex. their usual subcontractors) Foreign corporations improve the business  environment of the target country Ethical business or rules of conduct Possible positive effects Foreign corporations bring new â€Å"clean†Ã‚  technologies that help to improve the  environmental conditions Foreign corporations usually help increase the  level of wages in the target economy Foreign corporations usually have a positive  effects on the trade balance Possible negative effects Foreign corporations may buy a local company  in order to shut it down (and gain monopoly  for example) â€Å"Crowding out† effect We can see this effect if the foreign corporations  target the domestic market and domestic  corporations are not able to compete with these  corporations Possible negative effects Foreign corporations may cut working  positions (privatization deals or MA  transactions) Foreign corporations have a tendency to use  their usual suppliers which can lead to  increased imports (no problem if the  production is export driven) Possible negative effects Repatriation of the profits can be stressful on the  balance of payments The high growth of wages in foreign corporations  can influence a similar growth in the domestic  corporations which are not able to cover this growth  with the growth of productivity  The result is the decreasing competitiveness of domestic  companies Possible negative effects Missing tax revenues If the foreign corporations receive tax holidays or  similar provisions The emergence of a dual economy The economy will contain a developed foreign  sector and an underdeveloped domestic sector Possible negative effects Possible environmental damage  Ã¢â‚¬Å"Incentive tourism†

Effective leadership characteristics

Effective leadership characteristics Intro (just a rough outline) Transformational vs transactional (here Im thinking to say something along the lines of â€Å"when evaluating leadership characteristics, the team identified more with transformational leadership† Our group used ranking to decide order in which we would prioritize (Exhibit 1 does the team want to include this?) Effective leadership has many characteristics that make it what it is, but weve narrowed down the list after tough debates and inspirational personal experiences. Effective Leadership Characteristics Visionary Ranked First To be an effective leader, our team believes that being a visionary is the most important characteristic. The team went through various different words with a similar tone, such as â€Å"strategist†, â€Å"innovative†, and â€Å"a thinker with depth and breadth†, but none of them encompassed such a broad meaning as visionary did. Being a visionary encompasses all of the above key descriptors and includes the ability to think ahead in a manner that is neither rash nor unrealistic. Having vision gives clarity to the integral processes that follow the vision during implementation. Our team examined previous class discussions on transformational leadership and having a vision was a key aspect that was critical in order to successfully fulfill other leadership requirements. For example, being a good communicator is definitely an advantage; however, without a vision, the information communicated is questionable. This is why we ranked it first. Competency Ranked Second The team initially had varied opinions about competency because of our diverse perceptions of what being competent really means. Some perceived it as unnecessary as leaders who have vision can align their followers and make them accountable for achieving the vision. Others perceived competency as more than that they viewed it as a characteristic that is not only technical but also involves knowing what steps to take in order to achieve the vision and how to effectively communicate those steps. Nevertheless, technical competency is of instrumental value as it increases efficiency due to the breadth and depth of knowledge. Other rational that served vital in convincing the rest of the team was that having competence increases ones self-confidence, helping them to better motivate and articulate their position. Communicator Ranked Third Being an outstanding communicator is essential to being an effective leader. The entire team was aligned with making this a core characteristic of effective leaders. The discussion highlighted the need to firstly communicate the vision and subsequently, to maintain a flow of information around the organization. The team discussed how when this was done in our personal experiences, we felt more involved and important in the company. One key point of reference for us was the class discussion on transformational leadership. Within all four aspects (idealized influence, inspirational motivation, intellectual stimulation, and individualized consideration), communication was either directly or indirectly a factor in being able to successfully be a transformational leader. Motivational Ranked Fourth A term that we feel is related to being a good communicator is being motivational. We believe they go hand-in-hand. Our reasoning for selecting â€Å"motivational† was because in order to achieve the vision, a leader must align his or her followers one person is often not enough. The group spoke about several different characteristics related to motivational that we also wanted to include on the list; however, while short-listing, we came to the conclusion that several of those were related to being a motivational leader. For example, the team brainstormed â€Å"inspiring† as a characteristic. Although this is a distinctive quality to have in a leader, we felt that being motivational was the appropriate term because, in a business context, it relates to stimulating ones interest in the vision while we saw inspirational as invoking a more general sense of desire to accomplish something. The team also saw a motivational leader as one who will create more leaders and this is essential in todays business environment as it has been said that many organizations are over-managed, but under-led. High Integrity Ranked Fifth The team was divided on whether or not to include integrity in the characteristics of effective leaders. Some of the team was concerned with the fact that leaders who have committed unethical deeds (i.e. the executives of the Enron scandal) did not have integrity yet were still effective in being successful prior to the scandal. We spoke in great detail about the article â€Å"Leadership Warts and All†, and although we found many of the points to be intriguing; some of the team members were inundated with questions like â€Å"are we setting our standards too low? Should we not expect honesty and integrity?† We had thoughts surrounding the idea that â€Å"it is okay to fail, and you should not compromise your values in the name of success†. The others brought up the class discussion on the first day when we spoke about leadership not having the classification of good or bad but the members for integrity highlighted that it depends on perception. Those who followe d Adolf Hitler believed he had integrity. More of the team was convinced, but there was still hesitation because according to them, â€Å"leadership is not a moral concept† (Kellerman, 2004, p. 5) being an effective leader has nothing to do with your values. The turning point was our discussion about the topic of leaders that lack integrity but are high on charisma; the â€Å"Danger Zone†.Questions that were raised within the group circled around â€Å"although the leader could be effective, how long could he or she sustain leadership before their low integrity was publicized?† Examples of this include the leaders of Enron or Nortel after the scandals, their leadership was completely overthrown and their credibility was no more. If one does not have credibility, how will he or she attract followers? Empathy Ranked Sixth The team spoke about empathy in great detail. We were heavily inclined to say â€Å"no† to empathy being a top characteristic, however there were two that felt strongly about it. The discussion revolved around what the true definition of empathy is is it related to the way you communicate to people, knowing their situation or is it a feeling that you have when you understand anothers circumstances? We answered it by giving real-life examples of how empathy is a characteristic that is more than communication. A personal experience within the team was one that many individuals face as part of an organization. Our teammate had fallen ill one day and telephoned his manager to let him know that he was unwell. The manager, showing a lack of empathy, instructed him to come into work anyway. The manager failed to put himself into our teammates shoes and this negatively affected his perceived leadership style. The teammate felt more and more disengaged, almost resentful towards his ma nager. An example from a team member who had a great experience was about how his manager was empathetic towards the specific direction in which he wanted to go. He would take the time to understand our teammates future aspirations and would make it his duty to seek out the most relevant projects. In another real life experience, the manager would take the time to understand the diverse culture of his team so that he would be more empathetic to the differences surrounding them. These experiences were a catalyst to emphasize the fact that empathy was a definite characteristic of effective leaders amongst our team. Passionate Ranked Seventh In all great leaders there is a purpose and intensity. To our team, passion is an internal and self-generated tool.   Effective leaders should have the ability to concentrate on their purpose, motivate not only themselves but also their followers to the common purpose. Their attitude sets the mood for everyone around them and their followers get excited if the leader is excited. There was a general consensus within the team for passionate to be one of the main characteristics. The feeling was solidified even more with a personal example of an effective team lead who was extremely passionate about his work in software coding. The team lead would spend his own time learning more about coding. He would share his findings with the team in a manner that was both exciting and intriguing. Both his work and the teams work were positively influenced because of the authentic passion this leader shared. Becoming a More Effective Leader Building a Transformational Leader During our analysis, we discovered that these characteristics are dependent on each other in order to be effective. Leaders with a vision need to be able to communicate that vision passionately in order to align their followers. In â€Å"Leadership for Extraordinary Performance†, Joseph DiStefano highlights the need for the visionary to express â€Å"personal confidence and enthusiasm† (DiStefano, 2000, p. 1). Leading your organization with passion is extremely important when communicating the vision. It seems as though a leader without vision, passion and communication is an ineffective leader, while a leader that has a high degree of all three is a motivational leader (refer to Exhibit 2a). He or she has a consistent vision in mind, and is able to communicate that vision effectively with enthusiasm which is a critical step in aligning your followers and motivating them to achieve the vision. The story discussed above about the leader who was so passionate about coding was not the only attribute that made him the best leadership experience for our teammate. He was able to see ahead and know what the team needed to do before anyone else did this is what differentiated him from the rest of the team. Team 423 argues that if you have passion and are able to communicate that to your colleagues, you are an engaged team member. It is your ability to be a visionary in addition to those that makes you a leader. In combination with the above characteristics, we feel that leadership is also dependent on ones competencies. If a leader has vision, communication skills and passion but no competency, he or she is ill-equipped to be effective (refer to Exhibit 2b). One of our team members worked under a CEO of a small company. The CEO was a former salesman and his interests were only focused on increasing sales and not building customer loyalty or providing adequate support. He had a vision of using the products uniqueness in the industry to market it to customers; he had the communication skills and passion to both inform and align his employees; however the company suffered as time went on because he did not factor in the customer relations aspect of the business. His lack of knowing what to do to be successful led the company to many reports with the Better Business Bureau and constant customer complaints to the head office. Building on our illustration of how these characteristics are dependent upon each other, we proceed to analyze motivational and empathetic. Although motivational was touched upon with communication, the team feels that it is also separate because of the need for individualized consideration. We are speaking about these characteristics not in terms of broadly aligning employees, rather in terms of providing them to employees based on their own set of unique strengths and weaknesses. A leader without empathy and motivation becomes a â€Å"power wielder† (Kellerman, 2004, p. 3) given that he or she has the other characteristics we have discussed (refer to Exhibit 2c). Being a more effective leader means, as Robert Goffee and Gareth Jones put it, â€Å"giving people what they need, not what they want† (Goffee Jones, 2000, p. 7). Effective leaders are genuinely concerned with what their employees aspirations are and will point them in the right direction even if it means co mmunicating areas of weakness. While pointing out the weakness, the leader should also motivate the employee to improve and achieve his (her) goal. When a leader has all these characteristics, we believe that he (she) is very close to becoming what we believe, is an effective transformational leader. Nevertheless, how good are all of these characteristics if the leader cannot uphold them? Once the leaders integrity is broken, his (her) characteristics are no longer legitimate. The fundamental vision which was so necessary becomes a fraud. The leader that has all the above characteristics cannot be exhibiting a true display of being a visionary (refer to exhibit 2d). Staying true to your vision, or in other words, leading by example, is undermined when a leader does something that is inconsistent with their values or vision. The team also feels that there is a lack of genuine motivation and empathy for the employees and this leads us to believe that an effective leader with low integrity is really a pseudo-transformational leader.One of our teammates had an experience where his manager would display all of the positive characteristics we have spoken about to his own managers, however, the reality was he was taking credit for successful projects and blaming others for failed initia tives. The display of leadership, in this case, was false and it served to undermine his leadership ability to our team member. On the contrary, a leader with all characteristics is a full and effective transformational leader. Leveraging Natural Strengths Some leaders are naturally stronger in one characteristic, and they leverage that to be more effective. (Can someone think of an example to put in here Made up or real is fine) Leaders who lack technical knowledge can benefit from leveraging their other strengths. Relying and trusting your employees to use their expertise you may not have empowers them and is a vital aspect in creating more leaders. We are in accord with Goffee and Jones when it comes to revealing select weaknesses to establish trust, collaboration, and solidarity. While leveraging natural strengths is something the team believes should be done, a leader should be looking to continuously improve. In class we discussed effective leaders who may not be comfortable speaking in public, and saw how one leader drastically improved his skills by joining a Toastmasters Club. We are also increasingly seeing more managers in training programs to increase their competencies in new technologies and methodologies. Using These Characteristics to Differentiate Leaders from Managers The teams analysis also revealed distinguishing factors between leaders and managers. We found that managers and workers relate more to the day-to-day work and tend not to think about the long-term strategy or vision of the organization and therefore, some processes that should be maximized to achieve long-term gains are completed to attain short term success. Through our personal experiences, we also found that they are more focused on performance rather than development and improvement. A visionary leader attaches the skills of his (her) team in to a vision, incorporating performance into team development and advancement while placing importance on both long-term and short-term strategies. â€Å"Leaders motivate people; managers manipulate assets† (Cuneo, 2005). How can managers be better leaders by motivating their employees? In all of our positive personal experiences, motivation was a key aspect. Being motivational does not need to mean inspiring a crowd of five hundred. Instead, the team appreciated open-door communication and individualized inspiration through words of encouragement when we failed, and recognition when we succeeded. We specified leaders who guided us in the right direction instead of telling us the exact move. Beginning with a simple â€Å"good job, youre almost there!† or â€Å"I know you can do it, lets try that again† proved to be effective and meaningful. According to Level 5 Leadership, a manager is described as competent, but not a leader.Our team interpreted this as a technically competent manager who lacks the softer characteristics such as empathy, vision, motivation, and etcetera. Competency is a necessary requirement for an effective manager; however it is not the foremost characteristic a manager can possess. In class, we discussed how Level 5 Leadership can be seen in any level on the pyramid. Many people possess humility and professional will at all levels it is something that transcends your leadership capabilities. Improving Leadership in Business Today In todays business world, several new issues have come into play and the leadership characteristics we discussed are relevant to the times we face at the present. In class, we spoke about multi-generational workforces, ethics, and diversity. The team will briefly discuss how each one of these issues can be positively affected by leadership. The multi-generational workforce we face today goes both ways. Older employees are taking advantage of continuing to work after the age of sixty-five and the younger generation is storming the workforce with new expectations to suit their lifestyles. Being able to manage each end of the spectrum will prove to be an asset to any leader. Through communicating effectively, a leader can avoid the problems that arise when dealing with a multi-generational work force. Speaking to your employees about their expectations and goals are paramount to being able to successfully manage both older and younger workers. We cannot assume that a younger worker wants to be the CEO of the company, just as we cannot assume that an older worker does not want to spend time outside of the office with his (her) colleagues. Using communication to directly ask the employees what they want out of the job will help to avoid misunderstandings as well as misconstrued expectations of the other. Empathy is also a characteristic that is essential in managing a multi-generational workforce. Being able to understand where someone is coming from means taking the time to comprehend their reasoning for certain matters, but it also means providing them with what they need based upon their experiences. A person with empathy can connect to and build trust with several different types of people based on the fact that they are able to understand where the other is coming from. A leader must make the â€Å"effort to understand why people do what they do† (Cook Ross Inc., 2004). After understanding your workers, it becomes easier to motivate them. We developed insight into motivation after discussing our different experiences. What motivates us as people varies; even the style of motivation varies. Some members responded well to a realistic motivator while others enjoyed a more casual, humorous style of motivation. Learning about your employees helps determine the style of motivation you should adapt. â€Å"It takes twenty years to build a reputation and five minutes to ruin it† (Warren Buffet). This quote describes how easy it is to falter in the area of integrity. Ethics has become a key aspect of leadership today. With the number and magnitude of corporate scandals, it is easy to say you stand for something than it is to actually prove it. Effective leaders must stand by the values they purport, therefore, they should not keep values that they may have the possibility of violating. The team is not saying this is easy, but it is a standard that should be upheld especially when thinking about future leaders. A manager must lead by example and focus on the behavioural outcomes more than the performance outcomes.Set the expectations at where you believe you can legitimately operate at leaders are not perfect after all. In todays globalized market, diversity is an ever-increasing factor in organizations. We feel that the struggles of managing diversity can be mediated with a competent, empathetic, and communicative leader. Competency comes into play when a leader is aware of differences and able to manage diversity. The manager should be able to align the thought processes of diverse interest groups to the common vision. How do they accomplish this? Through empathy and communication. We discussed a personal experience earlier of how a manager took the time to understand his diverse team by openly communicating about differences in cultures and work ethics. Politicians often learn to attract a very diverse array of voters. Barrack Obamas slogan, â€Å"yes we can†, was centralized enough that it applied to various groups in the United States but his meetings with senior citizens versus Mexican immigrants were extremely different. The two groups had different priorities and expectations. A manag er who takes the time to understand where his (her) employees are coming from, will find it easier to motivate them successfully. In conclusion, based on our analysis and course material study, we believe that there is no perfect recipe or readymade solution to be an effective leader. However, having the characteristics discussed above and using them appropriately places one on the right track to be an effective leader.

America Must Take an Interventionist Role in Foreign Policy Essay

The people of the African country of Somalia are in critical need of help. The years are 1991-1992, and a serious civil war and devastating drought have caused a widespread famine throughout the country. Numerous international relief organizations have sent food and medical aid, but Somalian rebels have confiscated the varying supplies and either used it for themselves, or destroyed it. By late 1992, the nation was in complete anarchy, and hundreds of thousands of Somalians were dying, from starvation, dehydration, or fighting. In response, a U.S. military force entered Somalia to try to restore order and ensure that suffering Somalians received food and medical care. Thanks to these rescuing efforts, millions of people were saved from sure death (Robbins 93). Since its beginning, America has faced the ever-continuing problem of how to handle its foreign policies. When looking at the options, there are often two general ideas: isolationism and interventionism. An isolationist nation avoids allies, and avoids getting involved with foreign affairs and conflicts. ...

Wars and Conflicts in American History Essay -- American History

War is defined in the Merriam-Webster online dictionary as â€Å"1.a. as a state of usually open and declared hostile conflict between states or nations; a period of such armed conflict; 2.a. a state of hostility, conflict, or antagonism; b. a struggle or competition between opposing forces.† War has been a part of this great nation since the beginning. The Seven Years’ War, The Revolutionary War, and The Civil War were some of the bloodiest battles ever fought over the years in the United States. Let’s take a walk through history and look at why these wars were fought, the courses they each took, and the impact they had on the United States today. The Seven Years War, or the French and Indian War to the American colonists, was considered to be the first true World War. This war was one of the major conflicts in history since the fall of Rome. The war was fought around the world; in Europe, North America as well as India, the conflict mainly due to ongoing hostilities and struggles of absolute rule between Great Britain and France. The conflict beginning in 1754 was a dispute over land in the Ohio Valley being claimed by Virginians, the French and Native Americans that were already living there. By 1755, the frontier had turned into a mobilization of British and American troops against the French. The British hoped for a quick victory, but the French were prepared to fight and became allies with many of the tribes from Canada spreading clear into the Ohio Valley. The march west was the first of many disasters for the British; with Washington, the Virginia soldiers, and General Braddock leading 2,000 troops deep in to the back country where they were ambushed by French soldiers and many indian warriors from several tribes; thousa... ...e Federal government. The wars were caused by conflicting pressures, concepts, ideas, and prejudices, fueled by our differences and pride, and were set into motion by an unlikely set of political events, and all the wars had a part in transforming the country; economically, politically, and socially leading to the reconstruction of this great nation. The war caused an increase of prosperity of the north and the collapse of the south’s entire society.As we have looked back at why these wars were fought, the courses they each took, and the impact they had on the United States today, we have discovered that even through all the wars there has been one quality that has surpassed the hands of time, and have seen repeated throughout American history; it’s the American peoples’ willingness to fight for our freedom. Works Cited http://www.merriam-webster.com/

Reading Books Essay

Reading a book is one of the best forms of entertainment a person can have. Books can take you places to a time and lifestyle that you will never visit or experience. I remember the old show called â€Å"Reading Rainbow† and it lyrics were gave a very interesting take on books they went like this: â€Å"I can twice as high take a look, it’s in a book A Reading Rainbow, I can go anywhere, Friends to know and ways to grow, Reading Rainbow, I can be anything take a look it’s in a book.† Those lyrics are so true. Reading a book you can read about how life was in the 1700’s up until our generation today. I could be a detective who solves a famous mystery or I could be the killer trying to get away. I can learn to speak another language. There are so many things and topics in reading a book that can change your appearance, your political viewpoints, and change your attitude. Some say that books might become obsolete because movies are made from these books and you can watch the movies in two hours. Watching the movies a person feels that you can get the plot and conclusion of the book in two hours. This is true but for example if it is true life story the movie are going to change some parts of the books to make it more enjoyable, whereas the book is going to give you every detail the author wants you to have. Books gives people a conversation piece just like a movie but the only difference is books can join the world. Movies can’t be seen in some countries but a book can be read. So like the Reading Rainbow says â€Å"take a look it’s in a book†. So in conclusion reading a book is the best form of entertainment. Stephanie C. Williams November 20, 2010